Underforest: Select Brand Identity

brand identity design, sustainable forestry, forest economy, botanical illustration, mushroom cultivation, bee products, orchid cultivation, hunter green, viridian, emerald, forest green, warm ochre, amber gold, ivory white, kraft brown, organic color palette, analogous harmony, vertical banner format, modular grid system, bilingual typography, East Asian script, hand-rendered illustration, hatched linework, cross-contour drawing, stippled texture, contemporary sustainable design, artisanal authenticity, environmental branding, agricultural products, natural products marketing, geometric logomark, triangular motif, mountain symbolism, tree symbolism, catalog design, event announcement, typographic hierarchy, sans-serif numerals, product photography integration, botanical accuracy, ecological consciousness, forest canopy imagery, bark texture rendering, insect illustration, plant illustration, warm-cool chromatic contrast, institutional green, nature-inspired branding, refined rusticity

Underforest: Select is a brand identity created for products of the under-forest economy in Taiwan. The logo is formed by four forest-green triangles that represent the Chinese character for forest and express the idea of coexistence with woodland. Forest-green stands for natural resources, while matte gold stands for economic potential. The packaging uses simili paper for a texture close to wood and is finished with matte gold hot foil stamping. Image integration and shared packaging standards reduce material costs and support local foresters.